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SALES EFFECTIVENESS: THE DISCOVERY & HIRING OF SALES TALENT ARE SEPARATE...
Improving sales effectiveness in the USA, Canada, and Australia Just like “sales” and “marketing” are not the same, “recruitment” and “selection” are fundamentally different as well. Too many sales...
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LEADERSHIP STRATEGY: WHAT MAKES COSTCO GREAT?
A great article “Five Companies That Know Why They’re Great,” offers several examples of how high-performing companies like Costco have honed in on what makes them great. Costco’s main competitor is...
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LEADERSHIP STRATEGY: IS AMAZON’S KINDLE FIRE BEING MARKETED ON PRICE?
perhaps a loss leader strategy? The new Kindle Fire from Amazon, is setting out to compete with the iPad. The new tablet is in full color and priced at $199—well below iPads sale price of $499. The...
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LEADERSHIP STRATEGY: HOW TO RECRUIT SALES SUPERSTARS
nothing happens until somebody sells something If you are willing to make a conscious effort to recruit and develop sales superstars, the rewards can be enormous. by LSI Contributor Larry...
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MARKETING STRATEGY: MAKE “PAY-FOR-CLICK” A NON-STARTER
BUT could cost you dollars Pay-per-click campaigns are ads on the right of a Google search page, as well as a few along the top. They are also called “sponsored links.” If you give Google enough...
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